The assignment was to design a layout on InDesign with a story and photos that were provided for us.
For this layout, I was inspired to follow the typical design of a newspaper.
On the top of the page is the headline in large font. I used two fonts on the page that I thought were cohesive. I then placed the headline below the story and the accompanying photos.
The most challenging part of this design was deciding which photos of the commencement speakers I wanted to use. I used all of them but one. I tried to use all of the photographs but I found that I was too constrained by space to use all photographs. In hindsight, I would make the photos smaller so I could fit all five of them.
I aligned all of the items on the page in order to establish clarity. I also made to sure to keep white spaces in between the photographs.
The photographs were all of equal shape so as not to prefer one person over another. Although, Jane Lynch is probably the most well-known commencement speaker I treated her just like the other speakers.
For our midterm project, I was inspired to recreate the travel site, Choose Chicago. I liked that by recreating the site I had the potential to use a variety of different photos and subjects.
I replicated the color scheme from Choose Chicago, which uses a black, white and gray palette.
I also looked at a variety of other tourism sites to get ideas for my layout. I establish order and hierarchy in my current design. The viewer understands that the dominate story on the page is the lead story with the headline, “Van Gogh exhibit at Art Institute.” I established this focal point with the large box and photo. The layout employs order because all of the stories on the page have the same design and all of the items are aligned.
Although the page doesn’t have white space, I was sure not to overwhelm the page with too much information. All of the items have their own distinguishable space.
I took the photos I used for this assignment on a cloudy, rainy day using my iPhone. To lighten up my photos, I edited them in Photoshop. I think this gave the photos a similar hue.
Using the varying hues of black on InDesign, I set out to convey an emotion.
I set out to convey the feeling of chaos. Overall, the layout is very symmetrical. The rectangular boxes at the top of the design are evenly distributed. But then I place an oval dark shape at the corner to contrast with the symmetrical design. I hopes this would create an illusion of chaos. The shape should also be a focal point for the viewer.
Also, I tilt the rectangular box on the left to throw off the symmetry and again create a feeling of chaos.
There is a lot of white space in this design. I think the white space also adds to the feeling of chaos because it does not have any consistency and helps guide the readers eye across the design. White space also increases the viewer’s attention to all of the shapes on the page.