The assignment was to design a layout on InDesign with a story and photos that were provided for us.
For this layout, I was inspired to follow the typical design of a newspaper.
On the top of the page is the headline in large font. I used two fonts on the page that I thought were cohesive. I then placed the headline below the story and the accompanying photos.
The most challenging part of this design was deciding which photos of the commencement speakers I wanted to use. I used all of them but one. I tried to use all of the photographs but I found that I was too constrained by space to use all photographs. In hindsight, I would make the photos smaller so I could fit all five of them.
I aligned all of the items on the page in order to establish clarity. I also made to sure to keep white spaces in between the photographs.
The photographs were all of equal shape so as not to prefer one person over another. Although, Jane Lynch is probably the most well-known commencement speaker I treated her just like the other speakers.
For our midterm project, I was inspired to recreate the travel site, Choose Chicago. I liked that by recreating the site I had the potential to use a variety of different photos and subjects.
I replicated the color scheme from Choose Chicago, which uses a black, white and gray palette.
I also looked at a variety of other tourism sites to get ideas for my layout. I establish order and hierarchy in my current design. The viewer understands that the dominate story on the page is the lead story with the headline, “Van Gogh exhibit at Art Institute.” I established this focal point with the large box and photo. The layout employs order because all of the stories on the page have the same design and all of the items are aligned.
Although the page doesn’t have white space, I was sure not to overwhelm the page with too much information. All of the items have their own distinguishable space.
I took the photos I used for this assignment on a cloudy, rainy day using my iPhone. To lighten up my photos, I edited them in Photoshop. I think this gave the photos a similar hue.
Esquire had an interesting design for their Q&A interview with actor Patrick Stewart. I attempted to replicate the design using InDesign.
The design uses order to layout the information. Therefore, I used the same shapes and the align tool when placing information. For example, the four photos at the top of the page are equal in size and shape. They also all have a green font caption centered at the bottom of each photo.
The text is also all aligned. This alignment makes the design organized and easy to read.
I created the box at the corner by using the line tool. I also replicated the blue color as best I could by creating a new swatch.
The most difficult part of this replication I encountered was aligning the text and icons at the bottom of the page. It was difficult to fit all of the text and photos on the bottom without the items being too small.
For this assignment, shape and color were used to convey an emotion.
I hoped to convey a feeling of calm. My inspiration was clouds in the sky. I decided to use blue and yellow, which are complementary colors. Together, blue and yellow make green so I decided to also add that color. By using complementary colors, I think the feeling of calm is more palpable.
I also used shape to give a feeling of calm. When I look up at the sky and see the clouds, I also feel more relaxed. I attempted to replicate the shape of the clouds by using overlapping oval shapes.
In an effort to create contrast, I decided to place layered inorganic circles on the page that are still complementary to the rest of the page. The worst thing you can do is create contrast that is too obvious. This is still calming, but also creates a focal point and makes the page a bit more exciting.