For our midterm project, I was inspired to recreate the travel site, Choose Chicago. I liked that by recreating the site I had the potential to use a variety of different photos and subjects.
I replicated the color scheme from Choose Chicago, which uses a black, white and gray palette.
I also looked at a variety of other tourism sites to get ideas for my layout. I establish order and hierarchy in my current design. The viewer understands that the dominate story on the page is the lead story with the headline, “Van Gogh exhibit at Art Institute.” I established this focal point with the large box and photo. The layout employs order because all of the stories on the page have the same design and all of the items are aligned.
Although the page doesn’t have white space, I was sure not to overwhelm the page with too much information. All of the items have their own distinguishable space.
I took the photos I used for this assignment on a cloudy, rainy day using my iPhone. To lighten up my photos, I edited them in Photoshop. I think this gave the photos a similar hue.
I was asked to edit a photo of two dancers by using Photoshop’s crop and toning features.
The crop tool in Photoshop can really change a photo. I gave two dancers a crop in an effort to improve the photo.
Before the crop, the photo did not have a very clear focal point. Therefore, I used the crop tool to place the dancing couple on one of the third corners of the screen by using the rule of thirds.
The dancers were also overexposed by the sun. I toned their faces to decrease the overwhelming brightness. I warmed their faces by using the burn tool on Photoshop. I had to make sure not to make their faces too dark however so it didn’t look unnatural.
I warmed up other areas of the photo as well like the pavement behind the dancers exposed by the sun and the soles of the shoes of the male dancer.
Using the varying hues of black on InDesign, I set out to convey an emotion.
I set out to convey the feeling of chaos. Overall, the layout is very symmetrical. The rectangular boxes at the top of the design are evenly distributed. But then I place an oval dark shape at the corner to contrast with the symmetrical design. I hopes this would create an illusion of chaos. The shape should also be a focal point for the viewer.
Also, I tilt the rectangular box on the left to throw off the symmetry and again create a feeling of chaos.
There is a lot of white space in this design. I think the white space also adds to the feeling of chaos because it does not have any consistency and helps guide the readers eye across the design. White space also increases the viewer’s attention to all of the shapes on the page.
For this assignment, shape and color were used to convey an emotion.
I hoped to convey a feeling of calm. My inspiration was clouds in the sky. I decided to use blue and yellow, which are complementary colors. Together, blue and yellow make green so I decided to also add that color. By using complementary colors, I think the feeling of calm is more palpable.
I also used shape to give a feeling of calm. When I look up at the sky and see the clouds, I also feel more relaxed. I attempted to replicate the shape of the clouds by using overlapping oval shapes.
In an effort to create contrast, I decided to place layered inorganic circles on the page that are still complementary to the rest of the page. The worst thing you can do is create contrast that is too obvious. This is still calming, but also creates a focal point and makes the page a bit more exciting.