For our midterm project, I was inspired to recreate the travel site, Choose Chicago. I liked that by recreating the site I had the potential to use a variety of different photos and subjects.
I replicated the color scheme from Choose Chicago, which uses a black, white and gray palette.
I also looked at a variety of other tourism sites to get ideas for my layout. I establish order and hierarchy in my current design. The viewer understands that the dominate story on the page is the lead story with the headline, “Van Gogh exhibit at Art Institute.” I established this focal point with the large box and photo. The layout employs order because all of the stories on the page have the same design and all of the items are aligned.
Although the page doesn’t have white space, I was sure not to overwhelm the page with too much information. All of the items have their own distinguishable space.
I took the photos I used for this assignment on a cloudy, rainy day using my iPhone. To lighten up my photos, I edited them in Photoshop. I think this gave the photos a similar hue.
This aged photo was full of holes and stains. Per our assignment instructions, I used Photoshop tools to not only get rid of them but I also toned the photo to add brightness and contrast.
I got rid of the stains and holes by using the eyedropper tool. This tool allows you to replicate a color and place it somewhere else on the photo.
I noticed that the young woman was also faded from age. Her face lacked clarity and appeal. Therefore, I used the dodge tool to lighten under her eyes. I also added some light pink blush to her cheekbones to brighten her complexion. I think overall the photo looks much better.
For this assignment, shape and color were used to convey an emotion.
I hoped to convey a feeling of calm. My inspiration was clouds in the sky. I decided to use blue and yellow, which are complementary colors. Together, blue and yellow make green so I decided to also add that color. By using complementary colors, I think the feeling of calm is more palpable.
I also used shape to give a feeling of calm. When I look up at the sky and see the clouds, I also feel more relaxed. I attempted to replicate the shape of the clouds by using overlapping oval shapes.
In an effort to create contrast, I decided to place layered inorganic circles on the page that are still complementary to the rest of the page. The worst thing you can do is create contrast that is too obvious. This is still calming, but also creates a focal point and makes the page a bit more exciting.