The assignment was to design a layout on InDesign with a story and photos that were provided for us.
For this layout, I was inspired to follow the typical design of a newspaper.
On the top of the page is the headline in large font. I used two fonts on the page that I thought were cohesive. I then placed the headline below the story and the accompanying photos.
The most challenging part of this design was deciding which photos of the commencement speakers I wanted to use. I used all of them but one. I tried to use all of the photographs but I found that I was too constrained by space to use all photographs. In hindsight, I would make the photos smaller so I could fit all five of them.
I aligned all of the items on the page in order to establish clarity. I also made to sure to keep white spaces in between the photographs.
The photographs were all of equal shape so as not to prefer one person over another. Although, Jane Lynch is probably the most well-known commencement speaker I treated her just like the other speakers.
We were asked to create an infographic related to serial killers.
I was intrigued by the consequences serial murderers faced when they were inevitably caught. With this as my inspiration, I decided to find killers that pleaded insanity.
It was difficult for me to find a way to organize the design so it was aesthetically pleasing but also easy to read. I decided to make all of the elements cohesive by aligning them evenly and giving them the same shape.
I also changed the background to a deep red to set the tone of death and blood associated with murderers.
I was sure to use space to make it easier for the viewer to read. I also placed the headline at the top of the page and used a bold, intense typeface to give the impression of intensity.
I’ve always been in love with my mother’s meatball recipe. For this assignment we were asked to create a video slideshow that demonstrates a process.
Since I was a child, I have watched my mother cook the Italian classic on Sunday afternoons. In this video, I attempt to demonstrate how my mother makes the delicious meal.
While I was documenting my mother cook I was sure to shoot from a variety of angles. In the video, there are photos up close to the food and some that are a bit further away. This makes the video much more entertaining. I used my iPhone 6s, which takes impressive quality photographs.
Another thing I did was be sure to shoot behind the light so the photos were not overexposed.
When it was time to edit the photos in Photoshop, my favorite tool was the crop tool. I wanted to get rid of all the unnecessary action in the background so the viewer could only see the food. I think this added emphasis.
I darkened some of the photos of the raw meat in order to make it look a bit more appetizing. I realized during my editing process that food can sometimes look squeamish if it is not photographed well.
How to make meatballs from Maria Castellucci on Vimeo.
For our midterm project, I was inspired to recreate the travel site, Choose Chicago. I liked that by recreating the site I had the potential to use a variety of different photos and subjects.
I replicated the color scheme from Choose Chicago, which uses a black, white and gray palette.
I also looked at a variety of other tourism sites to get ideas for my layout. I establish order and hierarchy in my current design. The viewer understands that the dominate story on the page is the lead story with the headline, “Van Gogh exhibit at Art Institute.” I established this focal point with the large box and photo. The layout employs order because all of the stories on the page have the same design and all of the items are aligned.
Although the page doesn’t have white space, I was sure not to overwhelm the page with too much information. All of the items have their own distinguishable space.
I took the photos I used for this assignment on a cloudy, rainy day using my iPhone. To lighten up my photos, I edited them in Photoshop. I think this gave the photos a similar hue.
This aged photo was full of holes and stains. Per our assignment instructions, I used Photoshop tools to not only get rid of them but I also toned the photo to add brightness and contrast.
I got rid of the stains and holes by using the eyedropper tool. This tool allows you to replicate a color and place it somewhere else on the photo.
I noticed that the young woman was also faded from age. Her face lacked clarity and appeal. Therefore, I used the dodge tool to lighten under her eyes. I also added some light pink blush to her cheekbones to brighten her complexion. I think overall the photo looks much better.
I was asked to edit a photo of two dancers by using Photoshop’s crop and toning features.
The crop tool in Photoshop can really change a photo. I gave two dancers a crop in an effort to improve the photo.
Before the crop, the photo did not have a very clear focal point. Therefore, I used the crop tool to place the dancing couple on one of the third corners of the screen by using the rule of thirds.
The dancers were also overexposed by the sun. I toned their faces to decrease the overwhelming brightness. I warmed their faces by using the burn tool on Photoshop. I had to make sure not to make their faces too dark however so it didn’t look unnatural.
I warmed up other areas of the photo as well like the pavement behind the dancers exposed by the sun and the soles of the shoes of the male dancer.
Esquire had an interesting design for their Q&A interview with actor Patrick Stewart. I attempted to replicate the design using InDesign.
The design uses order to layout the information. Therefore, I used the same shapes and the align tool when placing information. For example, the four photos at the top of the page are equal in size and shape. They also all have a green font caption centered at the bottom of each photo.
The text is also all aligned. This alignment makes the design organized and easy to read.
I created the box at the corner by using the line tool. I also replicated the blue color as best I could by creating a new swatch.
The most difficult part of this replication I encountered was aligning the text and icons at the bottom of the page. It was difficult to fit all of the text and photos on the bottom without the items being too small.
Using the varying hues of black on InDesign, I set out to convey an emotion.
I set out to convey the feeling of chaos. Overall, the layout is very symmetrical. The rectangular boxes at the top of the design are evenly distributed. But then I place an oval dark shape at the corner to contrast with the symmetrical design. I hopes this would create an illusion of chaos. The shape should also be a focal point for the viewer.
Also, I tilt the rectangular box on the left to throw off the symmetry and again create a feeling of chaos.
There is a lot of white space in this design. I think the white space also adds to the feeling of chaos because it does not have any consistency and helps guide the readers eye across the design. White space also increases the viewer’s attention to all of the shapes on the page.
For this assignment, shape and color were used to convey an emotion.
I hoped to convey a feeling of calm. My inspiration was clouds in the sky. I decided to use blue and yellow, which are complementary colors. Together, blue and yellow make green so I decided to also add that color. By using complementary colors, I think the feeling of calm is more palpable.
I also used shape to give a feeling of calm. When I look up at the sky and see the clouds, I also feel more relaxed. I attempted to replicate the shape of the clouds by using overlapping oval shapes.
In an effort to create contrast, I decided to place layered inorganic circles on the page that are still complementary to the rest of the page. The worst thing you can do is create contrast that is too obvious. This is still calming, but also creates a focal point and makes the page a bit more exciting.